Marketing Analytics – Pricing Strategies and Price Analytics | Enroll For Free | Udemy

Marketing Analytics – Pricing Strategies and Price Analytics | Enroll For Free | Udemy
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Marketing Analytics - Pricing Strategies and Price Analytics
Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

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What you'll learn

  • Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management)
  • Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
  • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
  • Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
  • Learn why do prices of high tech products usually drop over time (Price Skimming)
  • Learn why airlines overbook their aitplane (Revenue Management)
  • Solid understanding of basic Marketing and pricing concepts
  • Become proficient in using powerful tools such as excel solver, excel goal seek & trendlines to solve price optimization problems for maximum revenue/profit

course Description :

  • A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.
  • If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.

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