Neustar Off Campus Drive 2021 | Associate Data Analytics Insights | BE, BTech, MTech

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Neustar : Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in Marketing, Risk, Communications, and Security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions

• You’ll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
• You’ll help diagnose business needs, translate into questions that Neustar will answer, and architect ways to wrangle data from multiple sources.
• You’ll work closely with Neustar’s data scientists and consultants to identify new insights, translate findings into the stakeholder’s native language and tell stories to make complex things simple to understand and translate into measurable actions.
• You’ll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors.
• Work with senior data scientists to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices.
• In our Neustar proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
• Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals’ propensities on multi-step conversion activities in the consumer journeys.
• Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization.
• Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream.
• Interdisciplinary work: you’ll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering.

What is an Associate Data Analytics Insights?

Neustar is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In the Associate Data Analytics Insights role, you’ll work with senior data scientists on multi-million dollar customer engagements. You’ll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it’s about delivering an evolving stream of value and enabling fact-based decision making.

• Familiarity or passion in data analytics and/or statistical concepts such as marketing mix modeling, digital attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis
• Working knowledge of Excel, SQL, R, and Python or similar
• Excellent diagnostic skills to identify issues within data sets and identify solutions.
• Bachelor’s degree (required) with statistics or mathematical background: Econometrics, Data Mining, Operations Research, Quantitative Marketing, Finance, Engineering or similar
• An effective cross functional communicator in both written and verbal skills
• Ability to manage multiple projects with a large cross-functional team
• Ability and willingness to learn in a fast paced environment and adapt to the situation
• Resilient work ethic with the capability to adapt to the situation, flexibility and nimbleness in terms of work planning, and the ability to think quickly on your feet.
• 0 – 1 years of quantitative analytics experience with marketing metrics and tracking is helpful but not required

• You should carry a copy of the Latest Resume.
• Aadhar Card (original and photocopy) with three passport size photographs are must.
• You need to carry any Government Certified ID Proof like the PAN, Voter ID, Passport.
• Students should have all the essential educational certificates along with the xerox copies.
• Must Read : How To Prepare For A Walk-In Interview and Interview Questions & Answers for Freshers

• Eligible candidates are advised to open online Apply Link ( Link given bellow).
• This link open new tab on your browser
• Read carefully above page and find apply button in this page
• Fill all your academic qualification, skill experience and other mandatory details.
• Upload your resume.
• Check the details before submitting.
• If you are shortlisted it will be shared through e-mail or phone call
• interview and Venue details also will be shared to shortlisted candidates through e-mail.
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